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STRATEGY • INSIGHT • GROWTH

Product, Marketing

& Growth Strategy

Helping organisations identify opportunities, develop market-led solutions and drive sustainable growth.

I work at the intersection of product management, strategic marketing and commercial growth, helping businesses make better decisions about what to build, how to position it and where to invest.
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What I Bring

20+ Years

Experience across product, marketing and commercial leadership.

Cross-Functional Perspective

Bridging customer needs, business objectives and market opportunities.

MARKET-LED THINKING

Grounding strategy in customer insight, evidence and commercial reality.
The strongest growth opportunities are rarely hidden. They're uncovered through customer insight, commercial thinking and strategic focus.

What I Do

FOUR DISCIPLINES.

ONE COMMERCIAL FOCUS.

Strategy, product and marketing expertise focused on sustainable business growth.

01

Product Strategy

Helping organisations identify market opportunities, prioritise investment and align products with customer needs.
  • Market assessment
  • Customer insight
  • Product roadmap development
  • Opportunity sizing
  • Commercial validation
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02

Go-To-Market Strategy

Building practical plans that connect products, customers and revenue outcomes.
  • Market segmentation
  • Positioning and messaging
  • Channel strategy
  • Launch planning
  • Growth frameworks
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03

Marketing Leadership

Providing strategic marketing expertise without the overhead of a full-time executive hire.
  • Marketing planning
  • Team leadership
  • Agency management
  • Brand development
  • Performance measurement
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04

Commercial Advisory

Supporting business growth through evidence-based strategic decision making.
  • Commercial due diligence
  • Market analysis
  • Competitive assessment
  • Growth strategy
  • Healthcare & MedTech expertise
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HOW I WORK

PRACTICAL ADVICE.

COMMERCIAL FOCUS.

I help organisations make better decisions by combining customer insight, market understanding and commercial thinking. While every project is different, the objective remains the same: bringing clarity to complex decisions and turning strategy into action.

MY APPROACH

  • Understand the customer before proposing solutions
  • Test assumptions before committing investment
  • Focus on outcomes rather than activity
  • Use evidence to inform strategy
  • Balance customer needs with commercial realities
  • Prioritise action over complexity
  • Measure success through business outcomes
  • Keep recommendations practical and achievable

WHO I WORK WITH

EXPERIENCE ACROSS

MULTIPLE SECTORS.

Healthcare & MedTech

Commercialisation, market assessment and growth strategy.

B2B Organisations

Products, services and customer-focused growth initiatives.

Professional Services

Positioning, marketing and business development strategy.

Growth-Stage Businesses

Market expansion, customer acquisition and strategic planning.
Organisations face growth challenges at different stages. Whether you're evaluating a new opportunity, developing a product, entering a market or refining your strategy, I help bring clarity to complex decisions.
LET'S TALK

LET'S TALK

LET'S EXPLORE

WHAT'S POSSIBLE.

Every business faces moments where the next decision matters.

Whether you're assessing a market opportunity, developing a product strategy or looking for a fresh perspective on growth, I can help bring clarity to the challenge.
  • 20+ years of product, marketing and commercial experience
  • Clear, practical and commercially focused advice
  • Experience across healthcare, MedTech and B2B markets
  • Direct access to the person doing the work
We reply within one working day
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